Latest News Local News In-Store Marketing Strategies to Promote Healthier Foods
In-Store Marketing Strategies to Promote Healthier Foods
Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity
Public Health and Supermarket Experts Explore In-Store Marketing Strategies to Promote Healthier Foods
A new report from the Robert Wood Johnson Foundation (RWJF) and The Food Trust examines marketing strategies that may help parents, caregivers and youths select and purchase healthier foods and beverages at the grocery store. Released last week at the Food Marketing Institute's Health and Wellness conference in Florida, Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity includes case studies and recommendations about marketing tactics, such as in-store promotions, placement and pricing, that can encourage healthy eating, increase customer satisfaction and help food retailers increase profitability.
The report provides highlights from a meeting co-hosted by RWJF and The Food Trust in June 2010. More than 60 public health leaders, food retailers, food manufacturers, consumer product designers and marketers met in Philadelphia to address the vital role supermarkets can play in providing access to healthy affordable foods in all communities, and the unique role they can play in reversing the childhood obesity epidemic, especially in lower-income and multi-ethnic communities. Throughout the meeting, participants worked to find "win-win-win" solutions for consumers, retailers and manufacturers.
RWJF and The Food Trust also teamed up to produce a related video about neighborhood corner stores and a new grocery store in North Philadelphia that are finding innovative ways to market healthier foods to customers. Watch the video to see what an urban food desert looks like, meet two elementary-school students who are advocates for healthier foods in their community, and take a tour of a new grocery store that is using simple, creative strategies to make healthier foods more appealing and accessible.
